HomeApplicationsHow to Optimise User Acquisition for Your Smartphone Scrappy Games?

How to Optimise User Acquisition for Your Smartphone Scrappy Games?

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The success of Chartbuster Games proves that mobile games can be an amazing source of revenue for many developers. However, to reach their destination these games require much more than a better story, an engaging gameplay, and high quality graphics. In short, it needs more elements that you as a developer alone can provide; It needs channels to reach its potential customers.

Most games, whose success stories may inspire you, have started their journey from a small base of users who liked the game, shared it with their fellow players and made the game a complete success. However, to reach that small base of users, which can make mobile games a sensation in the gaming industry, is not a trivial achievement and means that it will require efforts.


Following the natural process of spreading the game through organic means such as your friends, supporters, organic search engine results, etc., rarely get the best results. Furthermore, the process involved is so time-consuming, that by the time your game reaches the best of the audience, your idea may have become a bit outdated due to the rapid pace of the industry. Therefore, if you really want to get the best output for your game, then you have to consider your marketing techniques, and advertising is not the least important for them.


Through this article, we will understand how you can optimize user acquisition for your game through advertising, and other means.

Understand the terminology: –

If you are using search ads, and this includes the display of ads and other formats, it is important to understand some of the terms that will help you optimize your efforts.

CTR-click through rate indicates how many times your ad was clicked after arriving on the SERPs.

IR- This app is applicable for advertisements, through which users are taken directly to the game’s install page. The install rate indicates how many users have installed your game.

A / B Test – It is very unlikely that you will get the right advertisement at the first time. Therefore, trial and error is often considered the method of all advertising manufacturers. Simple, or rather, organize these efforts for long-term planning and reporting purposes, it is suggested to follow the A / B testing practices to get your best converted advertising realistically.


Create a good ad content and equally good content for the landing page. For advertising, the content must be crisp yet a compelling one. Knowing your potential audience will help here. Understand what appeals to the audience you are targeting, and then try to add those elements to the content. On this basis, you can also decide the name of the game, its icon and description. Adding positive reviews of games and screenshots also creates essential components of game app content, with most users agreeing to see these two things before anything in the content. In addition, make sure that the content tells as much about the game as is necessary for any buff player to start it smoothly. Also, try to add entertaining elements such as entertaining graphics and catchy text to maximize the potential for conversion.

Easy download: –

Any reliable game development company can tell you that simply removing all bugs from the game is not enough if your game’s download link is faulty. You don’t want your game to come out of this small issue in the bad books of your future gamers, do you? Therefore, ensure that it is extremely easy for your users to download the game, once all your set conditions, such as the terms and conditions agreement and payment (if any), are met.

* Tip: To capture more users, you can try the free-demo technique. Allow users to play demo levels for free, or allow them to set up the first level of a larger game that will take up less space on their device. Doing so will remove fear with large numbers.

Wrap: –

Once you have invested in game development services and developed a truly amazing game, it would be completely undesirable to compromise on its user acquisition. Given the rapid changes in market competition and market trends, it is necessary for you to prepare as many users as possible in the first few weeks. You can always upgrade your game in the future according to the needs of the time, but if you do not already have a strong base of users, all those efforts will not give you enough fruit. Therefore, with the overall acquisition, investing in user acquisition is very important if you really want your game to succeed in the market and industry.

So, now you know how you can streamline your efforts for user acquisition with maximum efficiency. To further improve the monetization of your game idea, one way is to develop it with components that.



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